In late 2009 I was asked to create a brand identity for Mark Cavendish, the world's top bike sprinter, currently world champion and winner of 23 Tour de France stages. He wanted his brand to reference WW2 aircraft nose cone art. The signature version is featured on his 2011 McLaren Venge engraved into his Pro Vibe stem. It was previously seen on his 2010 Team HTC-Columbia bike and Nike shoes. Cavendish branded products are commercially available Nike and Pro Star.